It doesn’t matter the size of your business, you need up-to-the-minute information about what your current and future customers think about your brand to make informed strategic decisions or respond to a crisis.
Today, to get this type of information you need to monitor multiple social media platforms, and often use expensive survey techniques like phone surveys and focus groups that take time to collect, analyze and report back the data gathered. The results are often too little, too late.
E2Excel’s “Brand Ambassador™” platform provides you with the actionable data you need to make informed decisions quickly and easily from one easy to use dashboard.
With E2Excel’s platform, now you can easily
- Conduct real-time market research surveys
- Build brand awareness
- Measure online customer engagement
- Measure and improve customer satisfaction and retention
- Test print, online and television advertisements
- Nurture leads
- Manage Big Data
- Respond faster to consumer trends
- Understand and measure the effects of a crisis and remediation activities
- Manage and gauge the success of events, including tradeshows, webinars and more
Our platform let you conduct the following analyses:
Brand Perception Analysis
Analyze how your customers or prospects are responding to your messaging or new advertising campaign by measuring their reactions on multiple social media platforms, including Twitter, Facebook and Instagram AND survey them using either our MyVoice mobile app or your own app tied to our platform.
Emoji Sentiment Analysis
Aggregate and translate how your customers feel about your brand from the emojis they are using in their social media messages. Are the emojis surrounding your brand conveying happiness, sadness, fear, anger or something else that you are not even aware of?
Delivered via either our MyVoice™ mobile app, your mobile app or through our web portal, our real-time, online survey platform provides you with:
- Multiple question formats (Single/Multiple Choice, Scaling, Ranking, Text/Open Response
- Image and Video inclusion
- Voice response
- Demographic filters
View your brand sentiment across social media platforms by State. See which States view your brand as “positive”, “negative” or “neutral”.
Detailed AI driven Data Analytics
Our data analytics let you organize and present vast amounts of data in real-time to give you a clear picture of how messages are resonating with your customers and prospects.
No matter what your level in the organization our reporting package let’s you create reports and graphics in the format that you need to best meet your needs.